If you are not familiar with intellectual property law we urge you to review our Intellectual Property publications:
These risks create an incentive for legitimate businesses to work with original inventors.
A copycat pond valve.
One copycat claimed they duplicated LiveO2 Adaptive Contrast by selling a product made with a four-port pond valve.
This valve makes it so hard to switch air supply that no user could ever duplicate LiveO2 class results.
What’s worse, the imitator hid the pond valve in all their pictures so no one except a customer who had already bought their product ever discover the hack.
To top it off the copycat has a cruel return policy that applies a 20% restocking fee to unopened products. By the time the customer sees the three-way pond valve, it is too late.
This illustrates how Copycats rely on diversionary tactics to seduce buyers away from original products to reap quick cash out of developing markets.
This undermines new markets and damages original brands by creating bad experiences for new users duped into purchasing a counterfeit that delivers poor results – without ever knowing the benefits they could have enjoyed had they not been deceived.
This is why original products like Liveo2 must aggressively defend the brands, trademarks, and patents.
We are not being harsh – we have to protect ourselves and our customers from unscrupulous competitors who will damage the market and our reputation by misrepresenting our brand relative to their products.
