From Hot Tub Conversation to 1,190 Demos in One Month — Annette Young’s LiveO2 Studio Story
Annette Young launched the first LiveO2 studio model after a single conversation with Mark Squibb. Here’s what she learned about making oxygen training work at scale.
Month One: 1,190 Demos
That number came from a brand-new studio. No existing client base. No established brand. Just a well-run operation with a clear process for introducing people to oxygen training.
Annette figured out what works — and in this episode, she shares the details: staffing, training, client experience, and the one factor she says is non-negotiable for a successful site.
What This Episode Covers
The Origin Story
How a conversation in a Florida hot tub with Mark Squibb sparked the idea for the LiveO2 studio model — and why Annette said yes.
Staffing a High-Volume Studio
How the first studio was staffed to handle 1,190 demos in a single month — the team structure, training approach, and roles that made it work.
Music as a Core Element
Annette’s insight into why music isn’t optional in a LiveO2 studio — and how the right audio environment changes the client experience entirely.
The Primary Driver of Successful Sites
What separates LiveO2 sites that thrive from those that don’t — the one thing Annette sees in every high-performing location.
Annette’s Personal Health Protocol
What Annette does herself — not just as a LiveO2 ambassador, but as someone who has been using the system longer than almost anyone.
How Oxygen Training Works — Mark Squibb’s Plumbing Explanation
Referenced in this episode: Mark’s short video explaining how oxygen multi-step training works using a plumbing analogy — one of the most effective explanations he’s ever given.
Common Questions
Annette Young is LiveO2’s Director of Customer Success. She launched the first LiveO2 studio, ran 1,190 demos in its first month, and has since helped train and onboard studios and sites around the country. She is one of the longest-tenured LiveO2 practitioners and a key resource for anyone considering opening a LiveO2 location.
A LiveO2 studio is a facility equipped with one or more LiveO2 systems where clients can come for supervised oxygen training sessions. Studios typically offer packages, group sessions, and introductory demos. They serve athletes, recovery clients, and general wellness customers. The LiveO2 site model allows gym owners, practitioners, and wellness professionals to offer oxygen training as a service.
You can reach out to LiveO2 directly at 970-658-2789, or contact Annette Young specifically if you want to discuss the studio model with someone who has done it. LiveO2 evaluates site applications based on location, facility, and operator experience. Annette is available to help you think through whether it makes sense for your situation.
Annette references music as a core element of the studio experience — not background noise, but a curated environment that shapes the client’s mental state during training. Oxygen training involves intense effort and variable sensation. Music that matches the energy of the session helps clients stay engaged, push through the challenging phases, and leave with a positive association. Annette has a specific approach to building the audio environment of her sessions.
Annette shares her view on this in the episode — it comes down to operator commitment and client experience design, not just having the equipment. The studios that succeed are run by people who use the system themselves, understand the results it produces, and can articulate the value clearly to new clients. Demos that convert are demos where the person running it believes in what they’re doing.